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29 Dicembre 2007

Happy Maize!

May be it’s not really said enough, but all the packages San Lorenzo are 100% recyclable and environmental friendly! Green, to say it in one word!

The maize “chips” you’ll find in every package are only made with popped maize, 100% water soluble, 0% pollutant!

One of our costumer and friends found another way to use them, before to recycle them! Check it out!

And if you have any other idea on how to use our chips, well, send us a picture!!!

Happy mais

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13 Dicembre 2007

Tonight

You are sure asking yousrself why on hearth I haven’t yet went deeper on the subjects I just throw at you last week! Well, you are perfectly right, but, even if I’m actually living in Milan, the London craziness for Christmas Party was actually able to reach me, book me and make me crazy too! Not that I have 6 Christmas party in a row, but I have to say that I had to let down at least two invites! Which is nothing compare to people that go to Christmas party EVERY night from the 1st to the 24th December!

Anyway, tonight there is, I have to say, the one that looks absolutely the most stylish!

Tonight I will be more then honoured to represent San Lorenzo at the Telegraph Weekend Christmas Dinks 2007.

And as last spring, San Lorenzo logo was near Google logo, and we are still giggling about, this time, San Lorenzo Italian fine food is near Veuve Clicquot and Moët Hennessy.

And San Lorenzo has provided Pomegranate Catering with the food for the cocktail!

And as if that is not enough for today, our Moscato d’Asti was featured in a post on The Guardian blog Word of Mouth!

Well, you see? December in London can be really overwhelming!

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7 Dicembre 2007

Remerging

I’m trying to remerge form just the middle of an intense London week!
London is already very intense by itself, but if you add up two San Lorenzo Christmas dinner in a row followed by an holiday weekend made of food, theatre (actually what has been defined by every Newspaper as “The hottest play in town!”) and tours around the city (still to come!), well, you can imagine why I’ve decided to write all about it in more then one post! And even why this is just an introduction, revealing nothing more then the facts! Uh, and add to all that, the in this web 2.0 era, where everybody is on facebook and we all love facebook, you spend several hours a day looking up for new friends, catching up with old friends and poking in general! ;-) By the way: have you joined San Lorenzo Group on Facebook???
Chronologically:
5th December 2007
: launch of the new San Lorenzo web campaign, called, for the moment (and now you’ll understand why for the moment!) DSUGISLP! The most difficult acronym in the world just to say Desperately Seeking User Generated Ideas for San Lorenzo, Please! Soon more about it!
6th December 2007: as I said before, we enjoyed celebrate Christmas with the Guild of Food Writers! A delightful evening, chatting about risotto, Panettone, cheese… Soon more about it!
And then from the 7th, my holiday, but I will send you somewhere else (coming soon there too!!!) if you really feel the need to know about it! ;-)

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3 Dicembre 2007

San Lorenzo and the Guild of Food Writers

San Lorenzo is very pleased to announce that this year, for their annual Christmas Dinner, the members of the Guild of Food Writers will taste and enjoy San Lorenzo’s good food, with a nice Cheese Fondue, a superb Risotto with Castelmagno, a nice salad with Goose Breast Fillets seasoned in Olive Oil, and, obviously, Panettone! And drinking fine wines all the way down too: Franciacorta, Chianti Classico, Morellino di Scansano and Moscato d’Asti.

Soon some picture insight!

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29 Novembre 2007

Christmas is here!

Christmas is nearer then you think!!! Less then a month away!

And as you have only until the 6th December to order on-line, run and mae all your friends happy, sending them wonderful San Lorenzo goodies!

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19 Novembre 2007

Free rice.com

Freerice.com it’s a quite interesting project, really web 2.0. It’s practically a game, a bit geeky and grindy, but really fun, expecially if you are note English mother born and you want to practise/test your English!

For each time you play the thesaurus game (and you get it right!), the United Nation will donate 10 grains of rice to defeat world hunger.

So you just need 2 minutes to donate, let’s say, at least 100 grains (well, the game it’s quite difficult, so if you are more skilled then me you’ll probably donate much more!!!)!

Go&play&save the world!

At this very moment more than 2 billion of rice grain were donated!

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8 Novembre 2007

Merry Christmas: San Lorenzo presents

Oh yes, yesterday night the 18 people that participate to the San Lorenzo presents tasting had a little taste of Christmas!

We enjoyed an appetizers galore, with:

- Black Ligurian Olives in Brine “Taggiasca Cultivar”, “Mmh, so little and so tasty!!!”

- Chilli Peppers with Anchovies and Capers in Olive Oil, “Mmh, this are so good!”

- Grilled Artichokes in Olive Oil, “Uh, I love artichokes!”

- Organic Sun-Dried Tomatoes in Extra-virgin Olive Oil, “Mmh, so meaty!!!”

- Pecorino in Olive Oil, “Strong, good!”

On the table there where widely available to anyone:
- Crutin Cheese with Truffles, “Uh, this is SO good, so truffly!”
- Castelmagno D.O.P.
- Parmigiano Reggiano d.o.c., matured 36 months
- Testun al Barolo, ” Try this with the Franciacorta: it’s amazing!”
- Pork salami with Black Truffle, “The truffle taste is so good!”

And then arrived the Salad with grapes, apples and Goose Breast Fillets seasoned in Olive Oil and the Castelmagno Risotto, made with our Organic Carnaroli Rice.

And then the dessert galore:
- Panettone, served with Orange Zabaione (I actually witnessed people eating three slices in a row!)
- Crumbly Italian nougat
- Dark Chocolate Truffles
- Crumby little Italian nougat, covered in Chocolate

And we swallow all this with:

- Prosecco di Valdobbiadene d.o.c.

- Franciacorta d.o.c.g.

- Champagne Grande Réserve Rosé, “It’s pink, it’s pink: we MUST have it!”

- Moscato d’Asti d.o.c.g. 2006

I realize that comments all starts with uh or mmh, but it’s what actually went on in that room: I couldn’t help it! I mean, we helped it providing food and wine!!!

Every time you take a mouthful of any San Lorenzo products, the first thing that come out from your mouth is “Mmmh!”!

Soon a ful set of picture here!

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7 Novembre 2007

Novello has arrived!

olio extra vergine d'oliva novello

No, no, not the wine, but the extra virgin olive oil “Novello”! It’s like olive juice straight in to the bottle!!! Enjoy!

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30 Ottobre 2007

Organic food: not only in US press

Yesterday even the Uk press spoke about hw healthier and wiser is to chose organic.

Check it out on the Independent and on The Guardian.  Useless to say that many San Lorenzo products are organic, beginning from the extra-virgin olive oil, going down to the sun-dried tomatoes, just to give you two examples…

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26 Ottobre 2007

Organic: how to

Some days ago on the New York Times blog appeared an interesting article on how to go organic in easy ways… And yesterday Ed Levine, prominent blogger and food journalist in New york, posted his reply.

Very interesting stuff!

What do you think about it?

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