The blog of San Lorenzo

The idea has developed from Wine Blogging Wednesday, and was launched by Imbottigliato all’origine last October: bloggers take it in turns to suggest a wine to taste. All those who want to take part get hold of the wine, and agree to publish their opinions in their blogs by the agreed deadline. The blogger who suggested the wine then publishes a summary of everyone’s opinion. This led to Bloggers’ Wine, now in its fourth round.

It was Lizzy’s turn, in her Vinopigro blog, to suggest the idea of Blogger’s Wine #4: a staggered tasting of a very special wine, the Foja Tonda produced by Albino Armani. I’ve just got hold of it, and this time I’ll be taking part as well: the final date for publishing opinions in the blog is 25 February 2007.

What does the winner get? Well, nothing, obviously! Just the pleasure of wine tasting among friends? (more…)

Scritto da Antonio Tombolini alle 16:30, in SL blogs, Main category

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The first person who dares to call it bresaola will have me to answer to! It’s Beef Fillet! Imagine a Nebraska fillet of beef, fed to perfection, dried at a low temperature and gently smoked. Imagine cutting it into thin slices (but not too thin), good quality oil with a dash of lemon and a sprinkling of parsley, a dusting of fresh black pepper… Can you picture it? Good: I’ve actually produced it, using more than just imagination! (more…)

Scritto da Antonio Tombolini alle 18:03, in In the spotlight

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Making your commitments public helps you to keep them. That’s why I’ve decided to publicise our resolutions for San-lorenzo.com for 2007.

First off, we’re already working on the graphic restyling of the site. The aim is to achieve a more elegant, functional background without losing the aroma of cheese, the warm and friendly atmosphere that makes it easy for visitors to access (and buy things!).
Maybe one of these days I’ll post a few mockups, just to give you an idea and get a little feedback. We’d like to be online with the new version by 15 February.

The list below is currently in random order, some are easy, some more complicated. They’ll see the light of day during the course of the year:

• We’ll open a San Lorenzo Video Channel on YouTube, with a special section of the site, to play videos, interviews and so on about the producers, people who work with us, and SL customers. And also to record, in real time, how the products are made, packaged etc., by putting a few webcams here and there. And why not, also to receive video-recipes from anyone who’d like to send one.
• We’ll include a nice big list of all our products, so if you already know what you want to order, you can go straight there by clicking on all the products you want, you can send them all together quickly.
• We’ll include a Call me back feature: if you want to speak to us on the phone while browsing the site, you can forward your request with your telephone number and we’ll call you back.
• We’ll create a few Tasting Teams, made up of volunteer customers and non-customers, to whom we’ll send free samples from time to time, so they can give us their public opinion in a special section of the site.
• We’ll organise two visits to Imperia and Pieve di Teco (the San Lorenzo offices and factory), provisionally in May and October, for two groups of no more than 25 people (bloggers, customers, …). It’s on us… in return for…nothing
• We’ll give visitors the chance to talk to each other while they’re on the site, via Google-Talk or something similar.
• … anything else? Well, why not, perhaps you can put a few suggestions in the comments below, ok?

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Scritto da Antonio Tombolini alle 17:51, in Main category

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Olive paté is a tricky product: it knows no half-measures, it’s either excellent or disgusting. Always at risk of a hint of bitterness and a rancid flavour, if unsuitable, badly-processed olives are used. San Lorenzo’s Ligurian Black Olive Paté [GB] is, obviously, excellent: the olives are of the Taggiasca variety, sweet and flavourful. The production process is thorough and very quick, to avoid any kind of oxidation. The result is: fragrant fruit and a surprising hint of black truffle.
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Scritto da Antonio Tombolini alle 23:28, in Products, In the spotlight

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