Uniforms, queues and supermarket shopping
Hi there.
I have been in Italy for half term with my little daughter and I have not written a single line for some time.
Very naughty, I know… but sometimes real life takes the lead and writing or blogging fades away in the background. Who doesn’t need a break?
I have come back to London, as I always do, with lots of thoughts. Lately I have been mulling over the massive difference between an Italian supermarket and an English one.
In the UK everything is mass market. Supermarkets are all part of the big chains (Tesco, Asda, Sainsbury, Waitrose, Morrisons and so on).
Well, one of the beauties of Italy is that big shop chains exist, but they struggle to take over the whole market, as they seem to have so successfully done here. Take any city centre in the UK and you will see the same succession of shops. Edinburgh does not differ from London, and it is all SO depressingly the same… you certainly know what I mean.
Why it is so, I am not sure. Sometimes I wonder if it has got to do with one of the characters of Britishness: the love of being part of a group / community, where adehering to common rules is a great virtue. The passion for queues is one indicator. In one shop I saw a notice stating that each counter could have an indipendent queue (no need to do a big snake queue, it said). Believe me, they struggles to get the concept through, since people were still making the big snake queue, regardless. It’s like breaking a tabu, I suppose, you really cannot do it. One of my friends has a child in reception, whose class has just been awarded best queue of the school. And - to stick to children - how about the stress on school uniforms (pupils must all look the same)? Or the general concept that ALL girls must love pink? Try and buy girls clothes without pink (unless you try Benetton or Petit Bateaux, which are not English brands) and you will see what I mean. Well, all this must do something to a child mind, in the long term. For the good and the bad.
I must admit I sometimes get very upset with Italian lack of discipline and general love of indipendence. It does bring a lot of negative consequences with it, like a tendency to disregard rules or take them as guidelines, a general sense of chaos and a State obsessed with detailed laws that just make citizens lives miserable.
But, one thing I do love of Italy, and it is the variety of choice you find everywhere you go. Variety of clothes, of shoes, of food.
A trip to any Italian supermarket to me is a hymn to joy. I go to the fish counter and I smile. Verona is not a town on the sea, nor it is a big city like Milan, but my humble local supermarket has much more fresh fish than Harrods food hall with the added advantage of more acceptable prices. OK, maybe they do not have the huge lobsters on display at Harrods, but I do suspect that those are more for the show, than anything else. And the bread counter and vegetable area (all fresh produce, including some great - and not already oxidised artichokes) or cheese… goodness me, the selection of cheese. I did count something like 30 different types of mozzarella, divided by brand, shape, type - that is fiordilatte or bufala - plus all possible variations, like burrata (with cream inside), and I could go on…
This is what I really miss of my Country and its hidden, unnoticed treasure that Italians tread upon without a second thought. Its variety and opulence. Hard to go back to my local Tesco…







