Kitsch marketing for the World Cup
The world of marketing, so tired and decadent, certainly couldn’t miss out on the football World Cup 2006, staged in Germany, to deluge us with the latest avalanche of knick-knacks and unlikely ideas. It’s a shame that one of these is a product from a historic Italian brand, Nutella: here’s the special pack just for the occasion, a large football-shaped jar containing 850 g of Nutella.
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