The blog of San Lorenzo

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Archivio di Giugno 2006

16 Giugno 2006

To all Personal Chefs in Europe: we bring the wine!

We at San Lorenzo would love to be able to visit people’s homes and promote our products: I’m pretty sure we would place quite a few orders. But how?

Today, while thinking how good (and scarcely known) our wines [GB] are, I had a brainwave: a Personal Chef’s job and passion (what’s a Personal Chef?) is to enter people’s homes to do the cooking. I’d like to offer all Personal Chefs in Europe a deal: how about we offer the wine you serve with the dinners you prepare for your customers? For free. Yes. For free. You just have to write to me at this address, We’ll study the menu and discuss the best wines to be served and we’ll ship them to you.

What’s in it for us? Well, we know our wines are good, so I would expect you to promote them, telling your customers where they can be ordered, together will all our other products (which are just as good, you know). It’s a good deal, isn’t it?

[P.S. Sure, if you prefer another product instead of wine, such as our excellent extra virgin olive oil, or parmesan, or pasta, or any other special ingredient, well… we can fix it, don’t you think so?]
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11 Giugno 2006

Kitsch marketing for the World Cup

Nutella world cup - Click to enlargeThe world of marketing, so tired and decadent, certainly couldn’t miss out on the football World Cup 2006, staged in Germany, to deluge us with the latest avalanche of knick-knacks and unlikely ideas. It’s a shame that one of these is a product from a historic Italian brand, Nutella: here’s the special pack just for the occasion, a large football-shaped jar containing 850 g of Nutella.
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